ART
DIRECTOR
NBC NEWS NOW - BRANDING
Joshua Johnson is the anchor of “The Week with Joshua Johnson”, a late-night show streamed on NBC News Now platform. The program is centered around a group of guests working out the concerns and larger framework of today’s issues.
We actually had the opportunity to work with NBC's Creative Director to develop the concept and design for the TV show.
Following the urban poster approach, our solution was to create collages as a graphic system that combines a mix of photography, typography and graphic city elements.In order to create a visual style that was consistent with our overall aesthetic, we made use a photographic treatment with low-contrast tones. This technique not only added a unique and striking element to our design, but it also helped to emphasize the depth and texture of the images we were working with.
One of the unique features of "The Week with Joshua Johnson" is its focus on diverse perspectives and voices.
He often features guests who come from underrepresented communities or who have unique insights on the issues at hand. This commitment to diversity and inclusivity has made the show a standout in the crowded world of cable news.
Creative Direction / Art Direction / Design / 2021
Joshua Johnson is the anchor of “The Week with Joshua Johnson”, a late-night show streamed on NBC News Now platform. The program is centered around a group of guests working out the concerns and larger framework of today’s issues.
We actually had the opportunity to work with NBC's Creative Director to develop the concept and design for the TV show.
Following the urban poster approach, our solution was to create collages as a graphic system that combines a mix of photography, typography and graphic city elements.In order to create a visual style that was consistent with our overall aesthetic, we made use a photographic treatment with low-contrast tones. This technique not only added a unique and striking element to our design, but it also helped to emphasize the depth and texture of the images we were working with.
One of the unique features of "The Week with Joshua Johnson" is its focus on diverse perspectives and voices.
He often features guests who come from underrepresented communities or who have unique insights on the issues at hand. This commitment to diversity and inclusivity has made the show a standout in the crowded world of cable news.
Creative Direction / Art Direction / Design / 2021