ART
DIRECTOR
NATGEO WILD - BRANDING
The underlying premise was to maintain NatGeo Wild's current tone of voice while introducing a fresh and modern redesign, aligning it more closely with the National Geographic Channel as part of the core branding. We reinterpreted the main elements in a unique and functional way to embody the Wild spirit.
Pitch Treatment / Art Direction / Brand Design Lead / 2018
The underlying premise was to maintain NatGeo Wild's current tone of voice while introducing a fresh and modern redesign, aligning it more closely with the National Geographic Channel as part of the core branding. We reinterpreted the main elements in a unique and functional way to embody the Wild spirit.
Pitch Treatment / Art Direction / Brand Design Lead / 2018